Digi-Key Announces Launch of WeChat Membership Scheme & WeChat Pay

THIEF RIVER FALLS, Minnesota, USA - 19 mars 2019

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As part of an ongoing effort to enhance our WeChat Official Account for better engagement and ease of doing business, Digi-Key Electronics, a global electronic components distributor, announces the addition of a WeChat Membership Scheme as well as a WeChat Pay option.

The new WeChat Membership Scheme is for all new and existing Digi-Key WeChat official account followers and involves point earning for interactive behavior. Points earned are then eligible for gift redemption. Activities for point earning include:

  • Daily check-ins
  • Reading articles
  • Liking articles
  • Sharing articles
  • Leaving comments on articles
  • More to come!

In addition, besides Alipay and UnionPay, Digi-Key introduces WeChat Pay, available on the China RMB website, to make shopping more convenient.

“WeChat is a key application in China which sits in everybody’s mobile phones, and Digi-Key wants to be a large presence in the WeChat space of our customers,” said Tony Ng, VP of Global Sales. “We want WeChat followers to have a better experience with us on our WeChat official account. Our goals with the new features are to allow more personalized content/promotions available with interaction, more convenient ways to pay for parts, and allowing followers to be the first to know about Digi-Key news.”

For more information, please visit the Digi-Key website.

About Digi-Key Electronics

Digi-Key Electronics, headquartered in Thief River Falls, Minn., USA, is an authorized global, full-service distributor of electronic components, offering more than 8.4 million products, with over 1.6 million in stock and available for immediate shipment, from over 750 quality name-brand manufacturers. Digi-Key also offers a wide variety of online resources such as EDA and design tools, datasheets, reference designs, instructional articles and videos, multimedia libraries, and much more. Technical support is available 24/7 via email, phone and webchat. Additional information and access to Digi-Key's broad product offering can be found by visiting www.digikey.com.